Unilever IdeaTrophy is a creative marketing experience, where you will figure out how business works in real life while developing your skills and competencies. Unilever IdeaTrophy offers a unique learning experience for all participants at all stages, the winners will also be enjoying an international experience in London besides the charming awards!
Every year, a leading Unilever brand or function is selected as the sole focus of Unilever IdeaTrophy.
The challenge first started in 2001 with OMO and went on with Algida in 2002, Lipton Ice Tea in 2003, Dove in 2004, Knorr Çabuk Çorba in 2005, Lipton in 2006, Customer Development in 2007, Cornetto in 2008, Axe in 2009, OMO in 2010, Lipton in 2012, Magnum in 2013, Rexona in 2014, OMO in 2015, Knorr Çabuk Çorba in 2016 and finally Axe in 2017.
And now this time, for the 17th edition of Unilever IdeaTrophy, Cornetto is looking for the perfect match again!