The 16th Edition of Unilever IdeaTrophy with Axe consists of 3 phases.
Apply Unilever IdeaTrophy in 4 simple steps and show us your magic:
Complete your submission no later than 22 October 2017 by 23.59.
A *required number of applicants to allow 50 teams (150 people in total) will be selected to take part in the Phase 2 and will be announced on 25 October 2017.
*Please note that individual applicants will be put together to form teams of 3 people with other individual applicants by lot and will compete in the following phases as a member of these teams, as stated in the Rules.
Teams entitled to participate in the Phase 2 will be provided with a marketing brief, which will be available in the Brief section of Unilever IdeaTrophy website on 26 October 2017. From then on, teams will work their creative and strategic magic, and prepare their presentation offering their approaches to the given brief. Meanwhile, as a part of Phase 2, all teams will be able to access to special training videos on key marketing subjects to help you with your presentations. Watching these videos is optional but definitely useful.
The teams are expected to submit their presentations for Phase 2 from the Submit section no later than 12 November 2017 by 17.00.
Each team will have to join a Skype call with Unilever executives on 13 or 14 November 2017 during their assigned session to review their presentation. So, you will need a Skype account for your whole team and we will be contacting you using the Skype user name you provided during your application. Each team will have 5 minutes for presentation and 2 minutes for questions.
As a result of these online sessions, 10 teams will be announced on 16 November 2017 to attend the Final Camp of the 16th Edition of Unilever IdeaTrophy with Axe.
The finalist teams will be given a case based on their existing presentation for the legendary Final Camp of Unilever IdeaTrophy, which will be held on 14-15 December 2017 in Istanbul. Finalists will be presenting to the Unilever Turkey Board on 15 December 2017.
The winning team, first and and second runner up teams of the 16th Edition of Unilever IdeaTrophy with Axe will be announced on 15 December 2017 during the Award Ceremony and the winning team will represent Turkey at the Unilever IdeaTrophy Global Competition in London!